Look beyond the click
Purchase conversions connect campaign measurement to completed orders, helping you assess the advertising that brings guests further through checkout.
See which Google campaigns lead to real orders
A click matters more when you can connect it to dinner ordered. ninito links your Google advertising setup to completed online purchases, giving your restaurant more useful signals than page visits alone.
Preferred by the best restaurants
More connected Less to think about
Bring order value into the picture
Send purchase value and currency with the conversion, so a campaign can be assessed against the value of the orders it helps generate.
Build around your restaurant account
Use your own Google advertising destination, with measurement connected to the restaurant’s ordering experience rather than a generic website visit.
Which lunch campaign earns its place?
You run a Google campaign for weekday takeaway. With purchase measurement configured, your advertising team can compare clicks with recorded orders and their value before choosing the next campaign.
- Guests arrive from your Google campaign
- Completed online orders supply purchase signals
- Order value gives the campaign a clearer context
Your tools Our team beside you
Bring Google tag / Google Ads into the conversation. We help you connect the right parts of your restaurant, from the first questions to getting started.
Questions about Google tag / Google Ads and ninito
What does ninito send for a Google Ads purchase conversion?
The integration supports purchase value, currency and an order reference. Campaign click identifiers help connect eligible purchases to advertising activity.
Do I use my restaurant’s own Google Ads account?
Yes. The restaurant’s tags and conversion setup determine where measurement goes. We agree the relevant account and ordering channels during setup.
Will Google Ads show every paid order?
Advertising reporting depends on consent, attribution settings and successful event delivery. Use it to assess campaigns, while ninito’s sales reporting remains the reference for restaurant sales.
Google Analytics 4 (GA4)
Understand the journey from a menu view to a basket, checkout and purchase.
Meta Pixel + Conversions API
Connect Facebook and Instagram advertising to webshop activity and paid orders.
Google Tag Manager
Connect your webshop to the measurement tools your marketing team already uses.
