Follow interest towards an order
Browser events connect activity in your webshop with Meta measurement, helping your team understand what happens after an advertising visit.
Connect social advertising to the orders it inspires
Your food can catch attention on Instagram and Facebook long before a guest checks out. ninito combines Meta Pixel activity with server-confirmed paid purchases, bringing the advertising journey closer to the restaurant sale.
Preferred by the best restaurants
More connected Less to think about
Bring paid orders into measurement
The server purchase connection starts from paid orders, adding a purchase signal alongside the browser activity recorded during the visit.
Connect the two sides of the purchase
Shared event references help Meta recognise a browser and server purchase as the same order, reducing duplicate counting when correctly configured.
Turn attention on a new dish into insight
A new special appears in your restaurant’s Instagram campaign. Guests browse the menu and order, while the configured Pixel and Conversions API give your team a more connected view of the campaign’s purchase activity.
- Webshop activity follows the advertising visit
- Paid orders supply a server purchase signal
- Linked events help avoid counting a purchase twice
Your tools Our team beside you
Bring Meta into the conversation. We help you connect the right parts of your restaurant, from the first questions to getting started.
Questions about Meta and ninito
Why connect both Meta Pixel and Conversions API?
Pixel captures browser activity, while Conversions API can send paid purchase events from the server. Together they provide complementary signals for your Meta advertising setup.
Can ninito prevent duplicate Meta purchase events?
The integration shares event references between browser and server purchases to support Meta deduplication. Your configuration must also avoid sending the same purchase through additional uncoordinated tools.
Does server tracking remove the need for consent?
No. Consent and applicable privacy choices still matter. Measurement also depends on your Meta account setup and event delivery, so it is not a replacement for restaurant sales reports.
