See where guests move forward
Product views, cart activity and checkout events help reveal how guests progress through your online ordering experience.
Understand the journey from menu view to meal
The order total tells you what guests bought, while the journey helps explain how they got there. ninito connects GA4 to meaningful ecommerce activity, from exploring products to checkout and purchase.
Preferred by the best restaurants
More connected Less to think about
Understand the products behind the purchase
Product details, quantities, prices and coupons give recorded purchases more context than an isolated conversion count.
Connect discovery and returning visits
Login and registration events add useful context to the customer journey, alongside the ecommerce activity your team reviews in GA4.
A popular menu that could convert better
Your menu attracts visitors, but you want to understand what happens next. GA4 events help your team examine product interest, cart activity and checkout progression before deciding what to improve.
- See which products attract attention
- Review the path from cart to checkout
- Assess recorded purchases and their value
Your tools Our team beside you
Bring Google Analytics 4 (GA4) into the conversation. We help you connect the right parts of your restaurant, from the first questions to getting started.
Questions about Google Analytics 4 (GA4) and ninito
Which restaurant events can ninito measure in GA4?
The integration includes product views, cart activity, checkout steps, purchases, login and registration. Event availability depends on the ordering channel and configured setup.
Does GA4 revenue equal my restaurant’s net sales?
Not necessarily. Analytics depends on consent and measurement delivery, and refunds are not part of this shared event set. Use ninito’s sales reports for financial reconciliation.
Can GA4 measure both webshop and native app activity?
ninito supports webshop ecommerce events and a backend path for native app events. We confirm the properties and channels being connected, because their reporting coverage differs.
Google tag / Google Ads
Connect your Google advertising to completed online orders and their value.
Meta Pixel + Conversions API
Connect Facebook and Instagram advertising to webshop activity and paid orders.
Google Tag Manager
Connect your webshop to the measurement tools your marketing team already uses.
