Soulcake puts a little celebration into every day
Sunniva Thorisdottir and Ragnhild Gaarde built Soulcake around cakes worth sharing. Today, their colourful cake shops have a place on guests’ phones too, with their own Light app from ninito.
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Two founders with a shared love of cake
Sunniva and Ragnhild each loved baking before they joined forces. That shared passion became Soulcake, where colourful shops and handmade cakes turn a small treat into an occasion.
Something for the celebration and the everyday
Soulcake makes cupcakes, cookies and celebration cakes. Guests can stop by a shop for a treat or order ahead for a birthday, a gathering or a moment they want to make their own.
The Soulcake experience, one tap away
With its own Light app from ninito, Soulcake gives guests a direct way back to the brand. The app lets them browse the selection, customise an order and choose a collection time. Payment options include Vipps, Apple Pay and card.
It is the same name guests know from the shop, now on their home screen. ninito builds and maintains the app, while Soulcake can keep its attention on the products and people behind the brand.
A direct connection to the next visit
A restaurant’s own app creates room for a relationship beyond one purchase. Light app supports app-specific campaigns and a loyalty programme, with an entry point that is available with ninito Pro and Enterprise.
Soulcake is one of the brands using this starting point. When a business needs a more extensive app experience, Enterprise app offers a next step within ninito.
An app also needs people behind it. With ninito, support from our own team in Norway is included, in Norwegian and English, 24/7. When a question interrupts the working day, there is no extra evening, night or weekend support bill.
