Jafs Asker and the man behind three restaurants

Jafs is one of Norway’s established fast-food chains, with more than 60 locations across the country. Part of NorgesGruppen, the brand has built its reputation around great burgers, generous portions, familiar favourites and welcoming local restaurants people love returning to.

At Jafs Asker, that tradition is in excellent hands. From juicy hamburgers and golden fries to generously topped pizzas and flavourful kebabs, the restaurant offers the food people love, served by a team that takes pride in what they do.

The restaurant has earned praise from customers for its food, fast service and friendly employees. It is exactly the kind of experience Marvin works hard to deliver.

Before opening in Asker, Marvin had already demonstrated what he was capable of through his two Jafs restaurants in Northern Norway.

His ability to build and manage successful restaurants caught the attention of NorgesGruppen, the company behind the Jafs franchise. Recognising his accomplishments and experience, NorgesGruppen approached Marvin with an opportunity to expand his business by opening another Jafs location in Asker.

For Marvin, it was an exciting next chapter. With a third restaurant entering the picture, he knew that the systems supporting his business would become more important than ever.

Marvin had already proven that he understood how to run successful restaurants. Now he wanted to make his business easier to manage, automate more of the daily work and create a structure that would support further growth.

With restaurants separated by hundreds of kilometres, every unnecessary manual task, complicated ordering process and inefficient routine could take time away from what mattered most, including the food, the employees and the customers.

Marvin began exploring the restaurant technology market, evaluating different providers and looking for a platform capable of supporting his ambitions. That search led him to ninito.

What caught his attention was the opportunity to bring multiple parts of his restaurant business together in one connected platform. Self-service ordering, online takeaway, marketing, customer engagement and restaurant management could all work together, creating an easier experience for customers and employees.

For someone operating at Marvin’s pace, this was exactly the kind of solution he had been looking for. It marked the beginning of a partnership that would eventually reach far beyond Jafs Asker.

For owners with several restaurants, that partnership should extend beyond the software. ninito includes 24/7 support from its own Norway-based team. With Pro and Enterprise, experienced specialists also handle ongoing menu, campaign and loyalty changes at no extra charge. Expertise belongs in the relationship, not on a new invoice every time the restaurant needs a change.

At Jafs Asker, ninito became an important part of how the restaurant serves customers and manages daily work.

Customers can place their orders through self-service kiosks inside the restaurant or order takeaway directly through the online ordering platform. They have the freedom to order at their own pace, explore the menu and customise their meals.

For Marvin’s employees, it means fewer interruptions at the counter, less manual order entry and more time to focus on preparing great food and delivering the service that Jafs Asker is known for.

The connected system helps the restaurant handle busy periods and serve more customers without the same pressure to increase staffing.

The benefits extend beyond ordering. With ninito’s marketing and customer engagement tools, Marvin can build stronger relationships with his customers, run targeted campaigns and encourage guests to return.

Instead of spending unnecessary hours managing separate systems, he has more of the information and tools he needs in one place. For an entrepreneur managing three restaurants across Norway, having that structure makes a meaningful difference.

Something special happened after Marvin started using ninito. He loved the platform, his employees enjoyed working with it, and he started telling other Jafs franchisees about his experience.

Again and again, Marvin recommended ninito to fellow restaurant owners across the Jafs network. His enthusiasm came from experience, and his recommendations carried weight because he understood the realities of running successful restaurants.

Over time, more Jafs locations began choosing ninito. From Northern Norway to Southern and Western Norway, the number of Jafs restaurants using our technology continued to grow.

ninito now supports Jafs restaurants across Norway with a point-of-sale platform for their daily business. Marvin has played an important role in that growth.

His experience also reached NorgesGruppen. The positive response from Jafs franchisees led to conversations between ninito and NorgesGruppen. The group shared feedback it had received from restaurants and expressed interest in recommending ninito more broadly across the Jafs network.

What began as one entrepreneur looking for a better way to manage his business developed into a wider relationship with one of Norway’s established restaurant chains. Marvin has been a big part of that journey.

Marvin has now chosen ninito for all three of his Jafs locations. For us, that decision says a great deal about the trust he has placed in our team and our technology.

The most exciting part of this story is Marvin himself. His ambition, work ethic and dedication to his employees and customers are the real reasons behind his success. He has shown what an ambitious restaurant owner can accomplish with the right people, the right mindset and the right systems supporting the business.

We are incredibly proud to work alongside him and equally proud of the relationships we have built with Jafs and NorgesGruppen through this journey.

What started with Jafs Asker has grown into something much bigger, connecting restaurants and entrepreneurs across Norway through technology that helps them do what they love.