Dolly Dimple’s is building a more connected pizza chain
Dolly Dimple’s has brought people together over pizza for generations. Now the chain is investing in how its restaurants work and how guests order and return. After extensive testing, it chose ninito as the technology partner for that next stage. Implementation is underway. The financial figures are projections from a joint cost analysis, not savings already achieved.
- Previous POS replacements in 24 months
- 2 systems
- Projected monthly savings
- 100,000+ kr
- Connecting the chain as rollout progresses
- 1 ecosystem
Preferred by the best restaurants
A familiar pizza brand with ambitions for what comes next
Dolly Dimple’s has earned a place in Norwegian food culture through its pizza, its restaurants and a recognisable identity. The team wanted the next stage of that story to build on those strengths. Guests should find it easy to order their favourites and stay connected to the brand. Restaurant teams should have straightforward tools, backed by clear control across the chain. After changing POS providers twice in 24 months, Dolly Dimple’s set out to find a partner that could support those ambitions for the long term.
The guest experience needed the whole chain behind it
For Dolly Dimple’s, a consistent experience starts well before the pizza reaches the table. The chain needed menus, campaigns and settings to be manageable across its restaurants. The existing setup made that difficult. Guests also met a complicated webshop and a loyalty programme that was hard to register for and use. Without its own customer app, the brand was missing another direct way to build those relationships.
Inside the restaurants, employees needed a POS that was easier to learn and use during service. Centrally, the team wanted to understand its customers better and reach them with relevant campaigns. Improving those everyday interactions required ordering, loyalty, marketing and restaurant management to work together. That became the brief for the next platform.
A decision earned through comparison and testing
Dolly Dimple’s knew what a system change asked of its people. Sales, kitchen routines, menus, reporting and customer relationships all depend on the technology working well. Having changed providers twice, the team approached the next decision with clear requirements and a willingness to examine the alternatives closely.
The chain met with major providers, compared capabilities and tested different solutions. ninito was selected because central restaurant management, connected ordering, loyalty and advanced marketing could work together. The teams also reviewed the costs side by side. Their joint analysis identified more than NOK 100,000 in potential monthly savings, giving the operational plans a clear financial case. Implementation is now underway.
For restaurants making the same assessment today, ninito puts a clear promise behind Pro and Enterprise. The 100% value guarantee means that if ninito does not create enough value to cover the system cost, the customer does not pay for it. A clear business case deserves a clear commitment from the people delivering it.
Why the decision went to ninito
The deciding factor was the combination. Restaurant chain management, ordering and customer relationships could work together in one ecosystem.
One place to manage the chain
For Dolly Dimple’s central team, the selected setup provides one place to manage menus, products, prices, availability and campaigns. Changes can reach connected restaurants and channels, reducing repeated work and supporting a consistent experience for guests.
A closer relationship with Dolly Dimple’s guests
Customer segmentation was a major deciding factor. Dolly Dimple’s wanted to build on its established customer relationships. ninito gives the team tools to understand those audiences and create campaigns relevant to how they engage with the brand.
Loyalty that follows the customer
Connected loyalty brings rewards into supported digital and in-store ordering channels. The chain can develop its programme with a clearer view of customer engagement.
A direct route to the next order
A new webshop and branded app are being introduced to make browsing, choosing and paying simpler. Products, campaigns and availability connect back to the same platform.
Tools for a busy restaurant
The selected POS and self-service kiosks bring ordering into the same ecosystem. The aim is a more intuitive experience for guests and employees, with less unnecessary manual work.
From separate systems to one direction
The selected ninito ecosystem is being implemented. The comparison shows the previous challenges alongside capabilities being introduced and expected improvements.
Before ninito
2 POS replacements in 24 months
Complicated chain-wide menu management
A difficult-to-use webshop
Too much friction in loyalty registration
No dedicated customer app
Limited customer segmentation
A POS experience that needed improvement
Separate administrative processes
Higher payment and messaging costs
Limited flexibility for campaigns
Being introduced with ninito
A selected long-term technology partner
Centralized menu and product management
Modern, integrated online ordering
Connected loyalty across supported channels
A branded Dolly Dimple’s app
Advanced segmentation and marketing tools
A modern, intuitive restaurant POS
Central management and connected systems
Lower projected costs in the joint analysis
Chain-wide campaign management
A stronger financial case
100,000+kroner in projected monthly savings
More than NOK 1.2 million a year if achieved consistently.
Dolly Dimple’s and ninito reviewed the costs of the existing setup together and compared them with the proposed ninito solution. The calculations identified potential savings of more than NOK 100,000 each month.
- Payment transaction costs
- Administrative expenses
- SMS and customer communication
- Other existing system costs
These are projections from the joint analysis, not realized results. The rollout is underway. Better management and stronger customer relationships are further aims of the investment.
One ecosystem for the whole chain
The implementation brings seven parts of restaurant operations together. Each is part of the same selected ninito setup, with the rollout still in progress.
Point of sale
Checkout and sales management in the restaurant.
Self-service kiosks
Let guests choose and order in-store.
Webshop
A direct online ordering channel.
Branded customer app
A dedicated digital home for the brand.
Loyalty programme
Connected rewards across supported channels.
Advanced marketing
Segmentation, targeted campaigns and engagement.
Central management
Menus, products and campaigns across locations.
Dolly Dimple’s sets the direction for its next chapter
Dolly Dimple’s brings generations of restaurant experience and an established place in Norwegian pizza culture to this partnership. Its team has set a clear direction for the next stage, with easier ordering, stronger customer relationships and better control across the chain. Research, comparison and testing led it to choose ninito to support that work.
The rollout is underway, and the financial benefits remain projected. ninito’s role is concrete, bringing restaurant management, ordering, loyalty and marketing into the same platform. Dolly Dimple’s and its people remain the ones shaping the pizza, the service and the reasons guests come back.
The partnership, explained
Why did Dolly Dimple’s choose ninito?
After evaluating major providers and testing different solutions, Dolly Dimple’s selected ninito for centralized chain management, advanced customer segmentation and marketing, connected ordering and loyalty, and the projected financial benefits.
Why was the chain looking for a new POS system?
Dolly Dimple’s had replaced its POS provider twice in 24 months. It still faced challenges with chain-wide menu control, online ordering, loyalty registration, marketing capabilities and system usability.
How much does Dolly Dimple’s expect to save?
Joint calculations by Dolly Dimple’s and ninito identified potential savings of more than NOK 100,000 per month from payment transaction costs, administration, customer messaging and other existing expenses. That would exceed NOK 1.2 million annually if achieved consistently. These are projections, not realized savings.
What is being introduced, and is the rollout complete?
Implementation is underway. The planned ecosystem includes POS, self-service kiosks, a webshop, a branded customer app, loyalty, advanced marketing and centralized restaurant management. The story describes the selected capabilities and expected improvements, not a completed rollout.
