DIGG is building the next visit before the next craving
DIGG’s Enterprise app connects pizza, points, rewards and referrals. See what its approach means for restaurant loyalty in 2027.
DIGG’s Enterprise app, built by ninito, makes the restaurant relationship bigger than the transaction. Ordering, loyalty levels and reasons to return share the same branded experience.
The next visit begins before anyone is hungry
A pizza order solves tonight’s dinner. A restaurant app can also give someone a reason to think about next week. A reward within reach, a level they want to keep or an invitation from a friend makes the relationship more interesting than another button marked order.
DIGG’s Enterprise app is built by ninito around that larger experience. Its own website presents points, rewards, levels and challenges alongside ordering. For restaurants planning 2027, the useful question is how to make these experiences belong together, so loyalty strengthens the restaurant instead of feeling like a separate programme guests have to remember.
Make the home screen worth opening
The DIGG home screen brings membership progress, offers and previous orders into the same place. The guest does not need to leave the ordering experience to see why another visit might be worthwhile. The app can recognise the relationship while still making the practical job of choosing food straightforward.
For a restaurant group, this changes the creative brief. The app should express the brand through its food, tone, imagery and reward design. It should also answer everyday questions quickly. Where can I order? What do I usually get? What have I earned? A good home screen connects those answers instead of competing for attention with them.
Give points something worth becoming
Points become useful when guests can picture what comes next. The ninito Enterprise experience can connect balances to a rewards marketplace, membership levels and campaign rules chosen by the restaurant. The app makes progress visible, so rewards become part of the experience people return to rather than a hidden number on a receipt.
Build the programme from the guest’s point of view. An everyday reward can make the first return feel achievable. A bigger reward can give frequent guests a longer-term goal. Member prices or access to selected products can add recognition without making every interaction a percentage discount. The restaurant controls the combination and the economics.
Let regulars introduce the next guest
The referral experience shown in DIGG’s app connects a member’s invitation to a friend’s first qualifying order. It gives both people a reason to participate. The invitation is more useful when it leads to food and a clear next step, rather than ending at an app installation.
The same principle applies to gifting. ninito Enterprise supports personal gift-card designs, written messages, video greetings and scheduled delivery. A meal can become a birthday present, a thank-you or a company gift. These are different moments in a guest relationship, but they can still lead back to the restaurant’s own app and identity.
Make loyalty an operating decision for 2027
The opportunity for 2027 is to treat loyalty as part of how the restaurant works. Menus, customer identity, offers and ordering should be considered together. A beautifully designed reward is less useful if staff cannot recognise it or the guest has to start again in another channel.
Choose the first programme around one goal. Bring new guests back, give frequent guests better recognition or fill a specific quiet period. Define the products, locations, earning rules and redemption limits before launch. Then follow repeat visits and reward use alongside the cost of the reward. The app gives the idea a place to live. The operating plan makes it sustainable.
Build a destination that belongs to your brand
DIGG is a useful example because the restaurant remains the main character. Its food, its visual language and its rewards lead the experience. ninito builds and maintains the technology behind that relationship.
With an Enterprise app, ninito’s team builds and maintains the technology around your chain’s identity. You have people to work with on the guest journey, not just an app to administer. Menu, campaign, promotion and loyalty setup and ongoing changes are included in Enterprise, alongside the support that keeps the restaurant moving.
